UX Copywriter, market researcher & ecommerce product development specialist

Cedar
Schimke

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A BIT OF PERSONALITY

IDEAS, WORDS & ACTION

When a good friend of mine debriefs someone after meeting me, he says ‘you’ll know if Cedar likes you. She wears her emotions on her…face'. I own my candor. It is an inseparable part of who I am. It leads to transparent communication, honesty, and taking complete responsibility for my actions (and interactions). I have an active mind that is constantly in motion (I’m working to find a balance by practicing stillness). My mental churn produces refreshing ideas, turns words into stories, and generates forward momentum when action is necessary. I’m a force for growth and I thrive in changing, dynamic spaces where I wear a lot of hats. Fantastic at time management, prioritizing, and figuring things out by asking questions and googling. I love being on my own just as much as I love working with my team.

Recommendations

Aside from being a dynamic and upbeat person that anyone would be lucky to be around; Cedar is an exceptionally driven individual. She keeps projects moving forward so teams can focus on executing at a high level. She ensures lines of communication are open between relevant departments and facilitates outstanding idea creation. Her ability to lead market research is unique. She has an eye for detail while still never losing sight of the big picture and seems to still do all of it with a smile on her face. Lastly, in a world where it is increasingly difficult to fight the good fight, I have seldom met someone with such impeccable morals.

Cord Koening, Director of New Product Development, Northern Brewer

 

Cedar is outstanding. She's innovative, an out of the box thinker, willing to take on her share of the work if not more, and not afraid to take measured risks. She's the ultimate entrepreneur. If you're looking for someone to facilitate innovation. Cedar needs to be your choice!

Chuck Nemer, President APICS Twin Cities

Experience

CODE OF THE NORTH, UX WRITER, GRAPHIC DESIGNER, MARKETING MANAGER

October 2017 - Present

Create email newsletters and social media content for clients with 2K-5K subscribers/followers each. Research and write articles and web content for Code of the North and our clients. Collaborate on and execute strategy for growing the business.

Email marketing, social media marketing, PPC, SEO, copywriting, market research, business development, CSS styling, UX design

SERIAL CODERS, UX WRITER, MARKETING MANAGER, BUSINESS DEVELOPMENT

October 2015 - October 2017

Bridged client needs with developer capabilities to design and build custom websites and apps. Created all content for Serial Coders and our clients.

Branding, copywriting, social media marketing, UX design, CSS, market research, business development, process improvement, product management, graphic design, photography, wireframes, content management, marketing schedules

NORTHERN BREWER, ECOMMERCE PRODUCT MARKETING MANAGER & SENIOR COPYWRITER

January 2014 - October 2015

Developed and executed content and marketing strategy for all new products from concept through launch and promotion, driving profits of over $7 million. Communicated and coordinated new products and processes between 8 departments and 150 employees. Managed the creative team including all photo and video production.

NORTHERN BREWER, NEW PRODUCT DEVELOPMENT PRODUCT MANAGER, Copywriter, promotions Manager

January 2012 - June 2014

Coordinated multiple stages of product development across departments, from initial concept through launch, distribution, and promotion. Reformed systems architecture through reconfiguration of 1000+ products to regain inventory accuracy and decrementing. Executed and analyzed over 150 multi-channel promotional campaigns.

 

WORK EXAMPLES

Ingredients Unknown: The Murky World of Animal Additives in our Alcohol, Growler Magazine, June 2018

Dedicated CRI Sales Brochure

Storm the Bastille Imperial Farmhouse Ale Beer Kit, Northern Brewer

All the Waffles Fit to Eat in the Twin Cities, Eater, February 2017

Captain Crush Grain Mill Technical Instructions, Northern Brewer

Press Release: Urban Growler Canstarter Campaign, November 2016

Platforms & Programs

Shopify · Magento · Netsuite · OpenERP · Mailchimp · Constant Contact · Facebook Ads · Squarespace · Wordpress · Slack · Monday · Trello · JIRA · Canva · Adobe Illustrator · Microsoft Powerpoint · Microsoft Excel · Microsoft Word · CSS · HTML · Google Analytics · Google Adwords · IntelliJ · Google Drive · Instagram · GitLab · SalesForce · Outlook · Basecamp · Hipchat

Instagram

Yes, instagram. Because it’s the best way to get a snapshot of what I’m like, what I care about, and ‘what kind of person I am’.

 

Education

UNIVERSITY OF MINNESOTA, Duluth

B.S. BIOLOGY
Graduated May 2011

American Production and Inventory Control Society

CERTIFIED IN PRODUCTION & INVENTORY MGMT (CPIM)
Completed August 2014

LEADERSHIP

VICE CHAIR, SLOW FOOD MN (2018)
PRESIDENT, NORTHERN BREWER FERMENTATION BRIGADE (2016)
VP PROGRAMS & MARKETING, APICS (2015)
FOUNDER & DIRECTOR, DANCE MARATHON (2011)
PRESIDENT, PHI SIGMA SIGMA (2011)
VICE PRESIDENT, UMD GREEK COUNCIL (2010)
UNIVERSITY WRITING TUTOR, UMD (2010)
RADIO HOST & PRODUCER, KUMD (2010)
RECRUITMENT MANAGER, PHI SIGMA SIGMA (2009)
EVENT MANAGER, PHI SIGMA SIGMA (2008)
Captain, Speech & DEBATE TEam, South HIGH (2006)
Captain, Varsity Tennis Team, South high (2006)

Contact

Email: CeDARSCHIMKE@GMAIL.COM
Phone: 612 669 8606
IN MINNEAPOLIS/ST. PAUl? Let’s get a coffee/beer!