A BIT OF PERSONALITY
IDEAS, WORDS & ACTION
When a good friend of mine debriefs someone after meeting me, he says ‘you’ll know if Cedar likes you. She wears her emotions on her…face'. I own my candor. It is an inseparable part of who I am. It leads to transparent communication, honesty, and taking complete responsibility for my actions (and interactions). I have an active mind that is constantly in motion (I’m working to find a balance by practicing stillness). My mental churn produces refreshing ideas, turns words into stories, and generates forward momentum when action is necessary. I’m a force for growth and I thrive in changing, dynamic spaces where I wear a lot of hats. Fantastic at thinking big and figuring things out by asking questions and googling. I love being on my own just as much as I love working with my team.
Aside from being a dynamic and upbeat person that anyone would be lucky to be around; Cedar is an exceptionally driven individual. She keeps projects moving forward so teams can focus on executing at a high level. She ensures lines of communication are open between relevant departments and facilitates outstanding idea creation. Her ability to lead market research is unique. She has an eye for detail while still never losing sight of the big picture and seems to still do all of it with a smile on her face. Lastly, in a world where it is increasingly difficult to fight the good fight, I have seldom met someone with such impeccable morals.
Cord Koening, Director of New Product Development, Northern Brewer
Cedar is outstanding. She's innovative, an out of the box thinker, willing to take on her share of the work if not more, and not afraid to take measured risks. She's the ultimate entrepreneur. If you're looking for someone to facilitate innovation. Cedar needs to be your choice!
Chuck Nemer, President APICS Twin Cities
CODE OF THE NORTH, UX WRITER, GRAPHIC DESIGNER, MARKETING MANAGER
October 2017 - Present
Create email newsletters and social media content for clients with 2K-5K subscribers/followers each. Research and write articles and web content for Code of the North and our clients. Collaborate on and execute strategy for growing the business.
Email marketing, social media marketing, PPC, SEO, copywriting, market research, business development, CSS styling, UX design
SERIAL CODERS, UX WRITER, MARKETING MANAGER, BUSINESS DEVELOPMENT
October 2015 - October 2017
Bridged client needs with developer capabilities to design and build custom websites and apps. Created all content for Serial Coders and our clients.
Branding, copywriting, social media marketing, UX design, CSS, market research, business development, process improvement, product management, graphic design, photography, wireframes, content management, marketing schedules
NORTHERN BREWER, ECOMMERCE PRODUCT MARKETING MANAGER & SENIOR COPYWRITER
January 2014 - October 2015
Developed and executed content and marketing strategy for all new products from concept through launch and promotion, driving profits of over $7 million. Communicated and coordinated new products and processes between 8 departments and 150 employees. Managed the creative team including all photo and video production.
NORTHERN BREWER, NEW PRODUCT DEVELOPMENT PRODUCT MANAGER, Copywriter, promotions Manager
January 2012 - June 2014
Coordinated multiple stages of product development across departments, from initial concept through launch, distribution, and promotion. Reformed systems architecture through reconfiguration of 1000+ products to regain inventory accuracy and decrementing. Executed and analyzed over 150 multi-channel promotional campaigns.
Ingredients Unknown: The Murky World of Animal Additives in our Alcohol, Growler Magazine, June 2018
Storm the Bastille Imperial Farmhouse Ale Beer Kit, Northern Brewer
All the Waffles Fit to Eat in the Twin Cities, Eater, February 2017
Captain Crush Grain Mill Technical Instructions, Northern Brewer
Press Release: Urban Growler Canstarter Campaign, November 2016
Platforms & Programs
Shopify · Magento · Netsuite · OpenERP · Mailchimp · Constant Contact · Facebook Ads · Squarespace · Wordpress · Slack · Monday · Trello · JIRA · Canva · Adobe Illustrator · Microsoft Powerpoint · Microsoft Excel · Microsoft Word · CSS · HTML · Google Analytics · Google Adwords · IntelliJ · Google Drive · Instagram · GitLab · SalesForce · Outlook · Basecamp · Hipchat
Yes, instagram. Because it’s the best way to get a snapshot of what I’m like, what I care about, and ‘what kind of person I am’.
UNIVERSITY OF MINNESOTA, Duluth
Graduated May 2011
American Production and Inventory Control Society
CERTIFIED IN PRODUCTION & INVENTORY MGMT (CPIM)
Completed August 2014