Cedar Schimke
Copywriter, Market Researcher and Project Manager. Where big ideas become big reality.

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A Thought on that Creative, Signature-Swapping Sexism Experiment

I read that article today. You know, that one about the guy who switched email signatures with his female coworker and had a brutal realization of how much time he had to spend convincing clients of his expertise.

It makes me wonder, what about people with androgynous names? Take my name, for example. Cedar. Most of the time, people think I'm a dude. I never even considered that I might have an advantage over feminine-named coworkers Lizzie, Dana, Ashley, etc.

I'm curious to see what the difference is. I'd hypothesize that women with androgynous names have an easier time as far as initial email communications, but how would you measure that?

Read about the experiment here.