Slow Food Minnesota plans an annual foraged foods dinner, partnering with a chef and farm to create a dinner entirely from local and foraged foods. The timing is essential, as foraged plants abide by no set schedule, and often are only visible for a few days.
The event is educational, intended to educate our community on better food systems. We coordinated speakers and activities to keep guests engaged, culminating in a gorgeous dinner.
The challenge: encourage a younger demographic to attend events without neglecting the existing membership. Target topics that appeal to all career levels. Youth-ify programs by holding the event in exciting locations, giving comfortable opportunities for networking, and updating the promotional materials to convey an up-and-coming, trending look and feel.
By shying away from hotels and suburban party rooms of program calendars past, millennial attendance and satisfaction increased. Participation from the younger demographic ranged from college undergraduates to young professionals, while keeping attendance from our core member demographic strong.
Mixing up the venues and changing how the events gave APICS members more to take away. Young professionals gained the opportunity to network with C-level executives, gaining invaluable advice for how to proceed in their careers. Executives gained insight on how to recruit quality young professionals into their employment.