Cedar Schimke
Copywriter, Market Researcher and Project Manager. Where big ideas become big reality.
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Technical Writing

Take important, boring stuff. Make it fun and simple so customers will actually use it.

Center of Gravity

When writing instructions for a 7-foot tall brewing stand that packs 72,000 BTU's of combined heat, safe assembly is essential. But how to communicate safe assembly of a complex product with instructions users would actually follow? Show, don't tell. Create highly visual instruction and support those instructions with a companion video for customers to follow along.

 

Captain Crush Grain Mill

Breakthrough technology in home-milling that requires the end-user to assemble and fine-tune. The instructions for this grain mill needed to teach the user how to assemble the mill and how to troubleshoot their own assembly.

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