Cedar Schimke
Copywriter, Market Researcher and Project Manager. Where big ideas become big reality.

Technical Writing

Take important, boring stuff. Make it fun and simple so customers will actually use it.

Center of Gravity

When writing instructions for a 7-foot tall brewing stand that packs 72,000 BTU's of combined heat, safe assembly is essential. But how to communicate safe assembly of a complex product with instructions users would actually follow? Show, don't tell. Create highly visual instruction and support those instructions with a companion video for customers to follow along.


Captain Crush Grain Mill

Breakthrough technology in home-milling that requires the end-user to assemble and fine-tune. The instructions for this grain mill needed to teach the user how to assemble the mill and how to troubleshoot their own assembly.